Susan Hallock, chief marketing officer and senior managing director at PENNYMAC, brings a strategic, hands-on leadership style to the company’s marketing efforts. Drawing from a professional background in both finance and entertainment, she approaches marketing with a perspective that balances creativity with commercial insight. Since being named a HousingWire Marketing Leader in 2022, Hallock has continued to play a key role in PENNYMAC’s growth and brand evolution.
Over the past year, she led the development and execution of PENNYMAC’s first-ever sports partnership, aligning the brand with the U.S. Olympic and Paralympic Teams through the 2026 and 2028 Games, and the LA28 Olympic and Paralympic Games. This initiative marked a significant milestone timed with PENNYMAC’s 20th anniversary and headquarters location in the Los Angeles area. The partnership fits within the company’s ongoing “Greatness Lives Here” brand campaign and has driven deeper engagement with both consumers and the broader community.
Hallock’s impact also extends to digital innovation. Her efforts to improve the online mortgage experience, including streamlined applications and optimized mobile outreach, have led to measurable increases in lead generation and customer interaction. She played a central role in enhancing PENNYMAC’s public profile, securing millions of media impressions and top-tier press coverage.
In addition to her marketing leadership, Hallock is deeply involved in company culture and corporate responsibility, serving on the Philanthropy Working Group and supporting employee resource groups that promote diversity, inclusion and professional development. Through these efforts, she continues to shape both PENNYMAC’s external brand and internal community.
Name:
Susan Hallock
Title:
Chief Marketing Officer, Senior Managing Director
Company Name:
PENNYMAC
