2025 Woman of Influence: Shawna Hernandez

Shawna Hernandez

Shawna Hernandez is the chief operating officer at Endpoint, a company focused on real estate settlement services. With 25 years of experience in the industry, she has played a key role in developing Endpoint’s intelligent automation platform, which aims to improve efficiency for real estate investors, buyers and sellers. Over the past year, Hernandez led the company’s transition to a fully remote workforce while overseeing the launch of a new technology platform designed to scale operations through automation and customization. This shift has contributed to a 20% increase in productivity and maintained a Net Promoter Score above 70.

Hernandez is the architect behind Endpoint’s operating philosophy, “Automate the Task; Amplify the Human,” which emphasizes using technology to support employees rather than replace them. She implemented an in-person operating cadence that balances remote work with opportunities for team connection, helping to sustain collaboration and culture during organizational change.

Beyond her operational responsibilities, Hernandez is active in the broader real estate community. She participates in the LGBTQ+ Real Estate Alliance and will be a panel speaker during Pride Month. She is also involved in First American’s Women in Leadership program and serves on Endpoint’s Diversity, Equity & Inclusion Council as well as its LGBTQ+ Employee Resource Group. Hernandez’s leadership reflects a focus on technology-driven innovation, culture and inclusion within the real estate settlement sector.

Name:

Shawna Hernandez

Title:

Chief Operating Officer

Company Name:

Endpoint

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