Samantha Manfer serves as chief business development and brand officer at Planet, a notable player in the mortgage sub-servicing sector. With a background marked by strategic leadership, Manfer has played a key role in Planet’s emergence as one of the fastest-growing sub-servicers in the United States. Over the past year, she refined Planet’s messaging around residential sub-servicing, commercial servicing and asset management, positioning the company as a nimble alternative to larger legacy platforms. Her focus on proactive borrower engagement, cost efficiency and delinquency management aligns with the priorities of modern investors and aggregators.
Manfer has been central to shaping Planet’s “cradle-to-grave” asset management approach, emphasizing the company’s ability to manage assets from acquisition through resolution with investor-focused performance strategies. She collaborates closely across departments — including operations, analytics and executive leadership — to ensure Planet meets its service commitments, while also mentoring internal teams to deepen their understanding of investor needs.
Under her leadership, Planet’s sub-servicing portfolio has grown substantially, earning it a Top 10 ranking among non-prime sub-servicers. Manfer’s ability to articulate how Planet reduces delinquencies and delivers tailored solutions has helped secure and expand institutional client relationships. Her work in translating operational capabilities into business value has supported new client acquisition and increased market share. Recognized for her consistent client engagement and strategic insight, Manfer continues to shape Planet’s growth and reputation in the mortgage industry.
Name:
Samantha Manfer
Title:
Chief Business Development and Brand Officer
Company Name:
Planet
