Kelly Zitlow has built a career at the intersection of mortgage lending and digital education. With over two decades in the industry and consistently ranking in the top 1% of loan officers nationwide, she brings both practical knowledge and a commitment to consumer clarity. Her YouTube channel, “Mortgage How Do I,” has reached over 1 million views and provides straightforward mortgage education to help borrowers make more informed decisions. A second channel aimed at real estate professionals and lenders offers insights on growing business through digital tools and marketing strategies.
At Cornerstone, where she holds the role of executive vice president of Sales and Marketing, Zitlow has led several initiatives to modernize client engagement. She introduced video-driven marketing tactics across the organization and was instrumental in integrating a new customer relationship management (CRM) system designed to improve lead tracking and retention. These efforts have contributed to more consistent outreach, improved client satisfaction and increased referrals.
Zitlow is also involved in mentoring and supporting other originators at Cornerstone, with a focus on applying educational content and digital strategy to their outreach. Her role extends beyond day-to-day operations, as she regularly appears at industry events and on podcasts to share her perspective on marketing and consumer education in lending.
By combining traditional lending experience with an understanding of digital communication, Zitlow has helped evolve both her organization and her broader professional network. Her work reflects a growing shift toward transparency and education in mortgage lending — one that aligns with changing consumer expectations.
Name:
Kelly Zitlow
Title:
Executive Vice President of Sales and Marketing, Senior Mortgage Advisor
Company Name:
Cornerstone Home Lending, a division of Cornerstone Capital Bank
