Johnna Muscente serves as vice president of Communications and Public Relations at The Corcoran Group, a leading residential real estate brokerage in Manhattan. With over 20 years of experience in communications, she oversees both internal and external communications for the company, managing messaging across a network of more than 5,000 global agents. Muscente has developed and implemented strategic communication initiatives including a comprehensive media training program tailored for top agents and affiliate brokerage owners. She also launched The Corcoran Group’s Ovation Newsletter, a company-wide publication designed to highlight employee achievements and foster community within the organization.
Muscente’s role involves maintaining and strengthening media relationships, resulting in notable placements for The Corcoran Group’s leadership in outlets such as the Financial Times, Fast Company and FOX Business. She led the communications strategy for the company’s BeCorcoran conference, which achieved record attendance and widespread media coverage. Beyond her responsibilities at Corcoran, she serves on advisory boards for Ragan Communications and PR Daily and contributes to communications education at the University of Colorado and New York University.
Under her leadership, her team has exceeded early performance goals, securing a mix of international, national and regional coverage that supports the company’s reputation and growth. Muscente works closely with senior executives across multiple divisions to ensure consistent messaging and alignment with business objectives, particularly aiding the expansion of Corcoran’s Affiliate Network across several countries. Her work connects communications strategy directly to organizational growth and agent engagement.
Name:
Johnna Muscente
Title:
Vice President, Communications and Public Relations
Company Name:
The Corcoran Group
