Jenna Rozenblat serves as chief operating officer of The Real Brokerage, where she has played a central role in scaling the company’s operations during a period of rapid expansion. Since joining Real in 2023, she has helped grow the agent base from fewer than 7,000 to over 27,000, a transformation achieved without sacrificing service quality or operational efficiency. Her leadership is grounded in leveraging automation, AI and Real’s proprietary technology to streamline processes while maintaining a strong focus on people and culture.
Rozenblat’s day-to-day responsibilities include overseeing operational execution and steering long-term strategy. Her ability to manage both immediate needs and future planning has been critical to Real’s continued growth. She partners closely with the technology team to ensure platform development is informed by agent feedback and user experience. Under her guidance, agent support has become more responsive and scalable, enabling the company to meet rising demand without compromising standards.
Beyond operational impact, Rozenblat is an active force in shaping Real’s culture. She fosters a collaborative environment where diverse perspectives are encouraged and where team members are supported in their professional growth. Her influence is visible across the organization — from infrastructure improvements to initiatives like “Empower Her,” which supports women in real estate through practical guidance and community-building.
Rozenblat’s approach balances data-driven decision-making with a commitment to leadership grounded in respect and accountability. Her work continues to shape Real’s trajectory and contributes meaningfully to conversations around innovation and sustainability in the real estate industry.
Name:
Jenna Rozenblat
Title:
Chief Operating Officer
Company Name:
The Real Brokerage
