As executive vice president of Operations at First Heritage Mortgage, Roshan Alavi plays a central role in driving organizational performance and operational strategy. In 2024, she oversaw the successful origination of more than 6,500 loans — nearly half of which supported first-time homebuyers. During a year marked by widespread contraction across the industry, Alavi led a 29% expansion of the operations team, hiring and retaining talent while implementing process improvements that shortened closing times and elevated the borrower experience.
Alavi has led several major operational initiatives, including the rollout of an offshore staffing model and a pilot program that uses AI to streamline repetitive tasks in loan processing and underwriting. These projects have improved file quality, accelerated loan cycles and allowed team members to focus on higher-value work. Her leadership has also helped bridge the divide between sales and operations, fostering stronger collaboration and accountability across departments.
Known for her transparent and hands-on leadership style, Alavi regularly engages with team members at all levels of the organization. She’s built a culture rooted in shared ownership and consistent communication, creating an environment where people feel supported and empowered to solve problems.
Beyond her work at First Heritage Mortgage, Alavi is the treasurer of the Iranian American Community Center, where she supports multigenerational programming and cultural preservation. She is also a past honoree of the Maryland Bankers Association and actively contributes to leadership and mentorship efforts within the industry.
Name:
Roshan Alavi
Title:
Executive Vice President of Operations
Company Name:
First Heritage Mortgage
