Wendy Forsythe is a visionary marketing executive at eXp Realty, driving transformational brand leadership through innovation, agent empowerment, and AI integration. As the architect behind eXp’s brand evolution and the rollout of Canva Enterprise, Forsythe has set a new standard for scalable, agent-first marketing in a cloud-based enterprise. Her influence extends beyond campaigns, as she leads with heart and strategy, championing equity and impact through initiatives like Extend a Hand and the Women’s Impact Network.
Forsythe brings decades of industry expertise to eXp Realty, redefining modern marketing leadership in a virtual-first, global brokerage. Over the past year, she spearheaded ambitious marketing advancements, including a brand refresh that aligns with eXp’s cloud-native, agent-centric identity, and the launch of eXp’s Canva Enterprise platform. This platform empowers tens of thousands of agents to create professionally branded materials quickly and efficiently.
Beyond marketing innovations, Forsythe is a leading voice in responsible AI adoption, mentoring emerging leaders and speaking globally on the future of real estate marketing. She chairs eXp’s Women’s Impact Network, blending bold strategic vision with servant leadership, making her an influential force within the company and the industry.
Forsythe’s impact at eXp Realty is both measurable and cultural. Under her leadership, the Canva Enterprise platform achieved unprecedented adoption, with engagement rates exceeding 20% and over 500,000 designs published by Q2 2025. Her brand strategy overhaul modernized eXp’s presence and improved alignment across global markets, maintaining a strong agent Net Promoter Score of 76.
Her influence extends beyond marketing execution. As a board member for Extend a Hand, she provides emergency financial support to eXp agents and staff, and champions equity and inclusion through the Women’s Impact Network. Forsythe’s ability to bridge innovation with impact and strategy with compassion makes her one of the most valuable leaders at eXp Realty.
What’s the best piece of advice you’ve ever received?
Never wait for permission to lead. Leadership isn’t about titles, it’s about stepping up when you see a path forward. That mindset has shaped my entire career.
Name:
Wendy Forsythe
Title:
Chief Marketing Officer
Company Name:
eXp Realty
