Rock Primas is a seasoned mortgage sales leader with over 25 years of experience in building high-performing teams and driving growth for both clients and organizations. Known for his collaborative, solutions-first approach, Primas has mentored rising talent, developed future leaders, and earned the trust of clients by creating win-win partnerships that align client success with business outcomes through empathy, integrity, and strategic thinking.
Throughout his career, Primas has received numerous accolades, including President’s Club, Excellence in Sales, and Excellence in Leadership awards, highlighting his consistent performance and leadership. In 2019, he earned his Certified Mortgage Banker (CMB) designation, underscoring his deep commitment to the profession. As Senior Vice President and Head of Sales & Client Success at Moder, Primas has led his channel to achieve 122% year-over-year growth from 2023 to 2024 and is on track to deliver another 100% growth in 2024–2025.
Joining Moder’s executive team in 2021 during its early start-up phase, Primas has been instrumental in the company’s commercial success. As SVP – Head of Sales & Client Success, he has forged strong client partnerships and developed a high-performing sales organization, contributing significantly to Moder’s 275% growth since 2023. His leadership has helped position Moder as a premier global service provider in the mortgage industry, demonstrating his ability to drive long-term growth and success.
What is one habit you swear by?
Constantly balancing the demands of corporate leadership with the responsibilities of being a devoted husband and father.
Name:
Rock Primas
Title:
SVP, Sales & Client Success
Company Name:
Moder Solutions LLC
