2025 Vanguard: Rob Barber

Rob Barber

As CEO of ATTOM, Rob Barber drives the company’s enterprise strategy, customer engagement, and corporate operations, ensuring its rapid growth and maintaining its status as a premier property-data provider. Barber combines strategic mergers and acquisitions with relentless product innovation, most recently leading a cloud-first delivery initiative that allows clients seamless access to ATTOM’s rich property insights within any modern analytics environment. Through sustained investment in talent and data, and a steadfast focus on transparency and innovation, he has cemented ATTOM’s reputation as a leading source of high-quality property data driving real-estate progress.

With 30 years of experience in real-estate information services, Barber sets the standard for professional excellence and leadership in the housing economy. As CEO, he oversees the enhancement of the nation’s leading property database, championing product innovation and next-generation delivery platforms. Under his guidance, ATTOM has expanded its Table of Data Elements and launched powerful analytics-driven tools, cultivating a culture of integrity and excellence that unites top talent and invests in both people and data.

Guided by Barber’s strategic vision, ATTOM has focused on transparency, innovation, and growth, executing key mergers and acquisitions, forging partnerships with industry leaders, and expanding its data solutions. Over the past year, Barber has advanced a “deliver-anywhere” strategy, championing cloud-native, open-standard pipelines that allow clients to query ATTOM’s databases directly within Snowflake or retrieve data in Parquet and GeoParquet formats, significantly reducing the time from data to decision.

Under Barber’s leadership, ATTOM is delivering on its promise to “meet customers where they are,” extending industry-leading property data into every modern, cloud-friendly channel. These initiatives ensure ATTOM’s datasets remain compatible with emerging platforms and analytics tools, empowering clients to analyze property data more efficiently. Barber’s leadership has propelled ATTOM forward, reinforcing its standing as the industry’s unrivaled source of premium property data and transforming it into the definitive hub for property intelligence. His focus on innovation and integration has reshaped the data-delivery landscape, sustaining ATTOM’s upward trajectory.

What’s the best piece of advice you’ve ever received?

Pay yourself first. Treat saving and investing as a non-negotiable expense: set aside part of every paycheck before you spend a dime elsewhere. Start early, stay consistent, and let time’s compounding power work in your favor.

Name:

Rob Barber

Title:

Chief Executive Officer

Company Name:

ATTOM

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