Rick Haase has been pivotal in accelerating the expansion of the United brand, driving its growth strategy, and fulfilling the mission to transform the financial trajectories of agents’ lives and careers. Known for his knowledge, experience, and insights into the real estate market, Haase is a thought leader who consistently shares crucial information with the network, encouraging innovative thinking and stronger client connections. His operational discipline and growth mindset have enabled United to maintain its rapid growth trajectory while scaling effectively under his leadership.
Throughout his career, Haase has operated both traditional and transaction fee-based models for residential and commercial brokerages, as well as mortgage, insurance, title, and settlement services. His leadership has been marked by organizational growth and development, with firms under his guidance thriving through various marketplace and industry challenges. With over 30 years of real estate experience, Haase has navigated market adjustments, providing key insights and strategies to help the network thrive during uncertain times. Under his tenure, United has achieved 727% growth over the past five years and has been recognized by Inc 5000 as a fastest-growing private company for the eighth time. United is also recognized as the most trusted brand by consumers.
Haase is not just another executive; he is a mission-driven leader with a track record of unlocking potential in businesses and individuals. His real-world wisdom, relatable leadership, and mission-focused messaging inspire others, while his expertise in disruptive business models and agent-centric growth offers a fresh industry perspective. Since joining United, Haase has improved the company’s standing from the 139th to the 8th largest real estate brokerage nationally. In 2024, he guided United through industry shifts, increasing agent count by 15.4% year-over-year and outperforming the market in productivity per agent and closed transactions. In 2025, Haase played a key role in bringing MORE Realty to the United network, expanding the agent count and entering Nevada and New Mexico for the first time.
What is one habit you swear by?
Personal habit- Making breakfast for the family on Sunday mornings Professional habit – Be curious about what I can personally do to improve every day.
Name:
Rick Haase
Title:
COO, United Real Estate Group & President, United Real Estate
Company Name:
United Real Estate Group & United Real Estate
