Lexie Rodriguez, CEO of KW Cares, leverages over 30 years of nonprofit expertise to lead the organization’s mission in supporting Keller Williams associates and their families during emergencies. Her leadership has earned KW Cares Candid’s Platinum Status for three consecutive years, highlighting her commitment to transparency and impactful service.
Rodriguez’s strategic acumen is evident in her transformative achievements over the past year. She established the Reserve Investment Fund, turning a low-interest bank account into a $14 million endowment to cover administrative costs, ensuring donor dollars directly aid those in need. This initiative reflects her forward-thinking leadership and ability to navigate complex financial challenges for long-term organizational strength.
Additionally, Rodriguez launched the KW Cares Regional Representative Program, recruiting volunteer representatives to enhance the organization’s reach and promote fundraising efforts at the market center level. This program has expanded awareness and streamlined resources, contributing to a 10% increase in market centers meeting the tithing requirement set by the Keller Williams International Associate Leadership Council.
Beyond her professional role, Rodriguez is deeply committed to community service, serving on multiple nonprofit boards. Her strategic vision and compassion exemplify leadership that uplifts communities and drives organizational success.
Under Rodriguez’s leadership, KW Cares has responded to five hurricanes, distributing disaster relief supplies and granting over $2.3 million in emergency aid. Notably, their response to the LA Wildfires included delivering air purifiers, masks, and emergency grants totaling over $160,000. In honor of Mo Anderson’s birthday, Rodriguez organized KW Cares month, raising $370,000 to assist KW associates in need.
Rodriguez’s introduction of the ‘Kathy Neu award’ recognizes individuals demonstrating philanthropic support to KW Cares. Her creativity, determination, and resourcefulness shine through in her work, bringing both financial acumen and heartfelt purpose to every project.
What is one habit you swear by?
Always tell the truth and do the right thing.
Name:
Lexie Rodriguez
Title:
Chief Executive Officer at KW Cares
Company Name:
Keller Williams Realty LLC
