Jenna Rozenblat, COO of The Real Brokerage, leads the operational strategy behind the company’s remarkable growth from 7,000 to over 29,000 agents in under two years. She combines strategic vision with a deep understanding of agent needs, leveraging automation, AI, and process innovation to enhance efficiency and preserve an agent-first culture. Rozenblat is not only advancing Real but also shaping the blueprint for the brokerage of the future.
Over the past 12 months, Rozenblat has solidified her role as a transformative leader in the brokerage industry. As COO, she oversees exponential agent growth while maintaining operational excellence in a fast-growing publicly traded real estate brokerage. Her leadership has driven advancements in Real’s tech stack, including AI-powered tools like Leo and enhancements to the reZEN platform.
A standout initiative under Rozenblat’s leadership is Real’s automated broker review, developed in collaboration with product and engineering teams to streamline compliance processes. By integrating AI and automation into reZEN, she has reduced turnaround times and increased accuracy, enabling brokers to focus more on coaching and support.
Rozenblat leads with discipline and empathy, facilitating agent focus groups, mentoring team members, and spearheading sessions like Real’s Empower Her to equip women in real estate with growth tools. Her leadership transforms agent-centric brokerage operations.
Under Rozenblat’s operational guidance, Real achieved significant growth and reduced agent query response times through strategic use of automation and process redesign. She collaborated with Real’s CTO to align technology with agent priorities and developed enhancements to the award-winning reZEN platform, supporting seamless operations without altering existing business models.
Beyond measurable achievements, Rozenblat fosters a high-performing culture grounded in collaboration and excellence, earning trust and respect at all levels. As Real’s operational leader, she drives the mission to redefine the real estate experience for agents and their clients.
What’s the best piece of advice you’ve ever received?
Let go of the need for universal approval. You can’t satisfy every person or perspective, but you can focus on doing what’s right and in the best interest of the majority. That shift in mindset has helped me lead with clarity and confidence, staying grounded in integrity and impact above all else.
Name:
Jenna Rozenblat
Title:
Chief Operating Officer
Company Name:
The Real Brokerage
