Greg Sher exemplifies visionary leadership in the mortgage industry through his commitment to unity, inclusivity, and service. He created the #allofus movement, inspiring professionals to set aside competition and collectively advocate for underserved communities and the power of homeownership. At industry events, professionals proudly wear #allofus gear, demonstrating their commitment to the cause. Sher is also a staunch advocate for elevating diverse voices, particularly women, and his acclaimed One-on-One podcast connects influential leaders across the industry to foster collaboration and drive positive change.
With 28 years of experience, Sher has a track record of professional excellence and transformative leadership. As a former mortgage company owner, he brings firsthand knowledge of the business, driving innovation and growth. On LinkedIn, he ranks among the industry’s most-followed executives, with more than 36,000 followers and nearly 5 million post impressions in the past year, underscoring his influence and reach.
As Managing Director and head of NFM Business Development, Sher plays a pivotal role in shaping the company’s growth and talent strategy. He launched the Creator Collective, a group of social media influencers who create empowering, educational content for potential homebuyers, particularly Gen Z. His initiatives, including NFM TV and the One-on-One podcast, strengthen financial literacy and accessibility while elevating underrepresented voices.
Sher’s advocacy, innovation, and platform have positioned him and NFM Lending as collaborative industry leaders, while his #allofus movement continues to unite professionals around the mission of expanding homeownership opportunities.
What’s the best piece of advice you’ve ever received?
Culture Always Wins.
Name:
Greg Sher
Title:
Managing Director
Company Name:
NFM Lending
