Seth Siegler is building the blueprint for AI-powered brokerage at scale. As chief innovation officer at eXp Realty, he has embedded artificial intelligence into the daily workflows of more than 80,000 agents across 28 countries—transforming curiosity into capability.
He led the rollout of Luna 2.0, a multilingual, multi-agent assistant that integrates with over 10 enterprise systems, enabling agents to manage listings, contracts, offers and market insights through natural language. His early partnership with OpenAI delivered over 1,000 Enterprise ChatGPT licenses—years before most peers—sparking a citizen-developer movement that has since produced 2,500-plus custom GPTs built by staff across HR, marketing and operations.
Siegler also launched Lovable.dev, a no-code app builder empowering non-technical employees to design and deploy AI-enabled business tools. From performance review bots to onboarding dashboards, these self-built apps now drive measurable productivity gains enterprise-wide.
He didn’t stop there. His eXp Pulse platform crowdsources operational pain points to fuel data-driven innovation, while AI-based “digital twin” executive assistants replicate leadership decision models for instant guidance.
Siegler’s philosophy is simple: democratize innovation. By turning AI into every employee’s teammate, he has made eXp Realty not just the largest cloud brokerage—but the most AI-mature organization in housing.
Name:
Seth Siegler
Title:
Chief Innovation Officer
Company Name:
eXp Realty
