Sergey Dyakin has redefined how technology supports borrowers and servicers in the reverse mortgage space. As chief information officer at Celink, Dyakin led a multiyear transformation of the company’s core servicing platform to enable data-driven operations and AI-powered customer support. His team built a senior-focused borrower portal that now sees weekly engagement from more than 30,000 users, with a median age of 74—a milestone that demonstrates intuitive design can bridge generational gaps.
Dyakin also launched an enterprise AI strategy that touches every corner of Celink’s business. In the call center, AI-driven tools automatically capture, summarize and categorize interactions, reducing wrap-up times and improving documentation accuracy while freeing agents to focus on meaningful service. The results are faster resolution, greater consistency and higher borrower satisfaction. Beyond technology development, Dyakin has cultivated a culture of innovation and accountability that prioritizes measurable outcomes over experimentation. His leadership has positioned Celink at the forefront of servicing modernization, showing that advanced technology can deliver both efficiency and empathy to an aging borrower base. By combining strategic foresight with disciplined execution, Dyakin continues to demonstrate how data and AI can elevate the borrower experience across one of housing’s most complex sectors.
Name:
Sergey Dyakin
Title:
Chief Information Officer
Company Name:
Celink
