2025 Tech Trendsetter: Keith Soura

Keith Soura

Keith Soura, vice president of Engineering at Better.com, is advancing the next generation of AI-powered mortgage technology. He leads the teams behind Tinman®, Better’s proprietary AI platform, and Betsy™, the mortgage industry’s first voice-based AI loan assistant. With more than a decade of fintech and proptech experience, Soura brings deep expertise in predictive modeling, conversational AI and scalable SaaS architecture—guiding Better’s evolution into an AI-native lender that delivers faster, more affordable and more transparent home financing.

Under Soura’s leadership, Tinman automates 70% of mortgage origination tasks, from document verification to income analysis and risk assessment, reducing origination time by over 35%. This efficiency translates into lower operational costs and savings passed directly to borrowers. In parallel, Betsy manages more than 127,000 monthly borrower interactions, resolving 80% without human escalation and cutting response times from hours to minutes. Together, these technologies reimagine the borrower experience while scaling Better’s operational capacity.

Soura also played a pivotal role in expanding Tinman into a modular, API-accessible platform that enables other lenders and brokers to adopt Better’s proven technology. Through partnerships such as NEO Home Loans, which saw a 77% year-over-year increase in funded volume within 90 days of deployment, Soura is helping democratize access to enterprise-grade mortgage innovation.

A former chief technology officer at VERO and platform engineer at Blend, Soura combines engineering rigor with visionary leadership—driving responsible, AI-driven transformation across the mortgage ecosystem.

Name:

Keith Soura

Title:

Vice President of Engineering

Company Name:

Better.com

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