Haley Rader, head of Product at Ardley and a 2024 HousingWire Woman of Influence, has played a transformative role in shaping Ardley’s platform. Through her expertise in UX/UI design and data-driven insights, she has significantly enhanced the borrower experience, improved servicer retention and increased profitability for both servicers and lenders. Her leadership has driven measurable growth, boosting revenue, borrower engagement and customer success. Rader’s work stands as a testament to how mortgage technology can evolve to meet modern borrower needs with solutions that prioritize ease, empathy and human-centered problem-solving.
Since joining Ardley in 2021, Rader has been instrumental in driving the company’s growth and innovation. Over the past year alone, her leadership in UX/UI advancements has significantly increased adoption and usage of Ardley’s products. She reimagined the Loan Comparison Tool, expanding the number of displayed qualifying loan products from one to four, which led to a 400% increase in return visits to client product pages. She also designed the seamless integration of Ardley’s Navigator and Autopilot systems, creating a frictionless borrower pathway that boosted loan application completion rates to 75%. Additionally, she developed Ardley’s first internal analytics dashboard, providing executives with real-time visibility into client performance and opportunities for optimization.
Rader exemplifies the core values of Ardley — commitment, responsibility and achievement — while fostering a culture of collaboration and innovation. Her ability to merge borrower empathy with cutting-edge product design makes her a standout leader in mortgage technology, shaping the industry’s future with a balance of innovation and human-centered solutions.
What is the best piece of advice you have ever received?
I have received a lot of great advice, but the one that I think about most often wasn’t given to me directly. It actually comes from the character Don Draper portrayed by Jon Hamm in the TV show “Mad Men.” Draper should not be considered a moral role model in any regard, but he is a powerhouse creative who lives by the mantra, “Think really hard about something and then not at all. Something will come to you.”
Name:
Haley Rader
Age:
28
Title:
Head of Product
Company Name:
Ardley
