Wendy Forsythe is a marketing executive whose forward-thinking leadership is helping shape the future of real estate. At eXp Realty, she has played a central role in redefining how a global, cloud-based brokerage can connect with its agents and clients through meaningful, scalable marketing. Her focus on innovation, paired with a deep understanding of brand storytelling, has elevated eXp’s presence in the industry while maintaining a human-centered approach that prioritizes agent success.
Over the past year, Forsythe has led several high-impact initiatives, including a partnership with Canva Enterprise that delivered a plug-and-play marketing hub now used by tens of thousands of eXp agents. Her strategic leadership in refreshing eXp’s visual identity helped align the brand with its modern, digital-first mission, while continuing to drive strong agent satisfaction. Under her direction, eXp has not only grown in visibility but in the depth of its community engagement.
Beyond her core marketing role, Forsythe serves as chair of the Women’s Impact Network and as a board member of Extend a Hand, demonstrating her commitment to leadership that uplifts others and creates lasting impact. Through initiatives like the X-Factor Marketing podcast, she also shares her expertise and gives voice to the stories that drive connection and conversion in a competitive market. Forsythe brings clarity, empathy and vision to everything she leads, making her a key figure in eXp’s growth — and a respected voice in the broader real estate industry.
Name:
Wendy Forsythe
Title:
Chief Marketing Officer
Company Name:
eXp Realty
