Tori Keichinger has played a pivotal role in reshaping the perception of CENTURY 21 since taking on the leadership of its brand marketing efforts. Over the past year, she has guided the introduction of the “Joy of Home” campaign, a fresh and heartfelt approach that emphasizes comfort, trust and joy in homeownership. This campaign not only revitalized the brand’s presence in a competitive and evolving real estate market but also reconnected with both consumers and the company’s global network of sales professionals. A notable moment under her direction was the placement of two prominent billboards in New York’s Times Square during the holiday season, which further elevated the brand’s visibility.
Building on this momentum, Keichinger helped steer the brand’s partnership with Major League Soccer, linking the campaign’s themes to a wider audience through creative digital and social initiatives. This collaboration extended the campaign’s reach and helped engage brokerages across diverse markets internationally, from New Jersey to South Africa and New Zealand. The campaign’s impressive engagement metrics reflect her ability to blend strategic thinking with creative execution.
Beyond campaign success, Keichinger’s approach to leadership focuses strongly on team development and collaboration. She is known for encouraging her team to take ownership and grow professionally, fostering a culture of shared achievement. With over a decade of industry experience, she challenges traditional methods and inspires fresh ideas, energizing both the CENTURY 21 network and its marketing direction.
Name:
Victoria Keichinger
Title:
Vice President, Head of Marketing
Company Name:
CENTURY 21 Real Estate
