Steven Winokur has played a pivotal role in Carrington’s rise as a leading force in the Non-QM lending space, driving marketing strategy with clarity, purpose and measurable impact. A key member of the TPO Leadership Team, he has led a comprehensive transformation of Carrington’s marketing efforts, aligning them closely with Sales and Operations to support the company’s ambitious growth goals. His leadership has redefined how marketing functions within the organization — shifting it from a support role to a central driver of business performance.
Over the past year, Winokur has restructured the marketing department to be more agile, data-informed and customer-focused. He has spearheaded a company-wide rebranding effort, elevated Carrington’s digital presence and refined the email marketing strategy to improve both engagement and results. These initiatives, under his direction, have helped drive record-breaking submission and volume numbers, reinforcing marketing’s critical role in Carrington’s ongoing success. His collaborative approach has strengthened cross-functional relationships and fostered a culture of innovation across teams.
Winokur’s commitment to excellence is evident in every aspect of his work. His deep industry knowledge, strategic thinking and talent for execution have fueled the launch of standout initiatives like the “Non-Stop Non-QM” campaign — an integrated, multichannel effort that has reshaped Carrington’s brand perception and solidified its leadership position in Non-QM lending. Beyond his marketing acumen, Winokur is also a leader of people, inspiring his team to think boldly, act decisively and embrace Carrington’s core values. His impact continues to shape the company’s trajectory and elevate its presence in the market.
Name:
Steven Winokur
Title:
Vice President of Marketing, TPO
Company Name:
Carrington Mortgage Services
