Richa Goyal serves as chief marketing officer and managing director at Chase, where she leads marketing for the Home Lending business. Her work has been central to the transformation of the homeownership experience, integrating data, technology and personalized engagement to better serve a diverse customer base. Over the past year, she has championed a strategic shift that blends emotional storytelling with advanced analytics, resulting in the successful launch of Chase’s “We are with you, all the way home” brand platform. This campaign, grounded in authentic narratives, has significantly deepened customer connection and broadened Chase’s reach across digital, social and traditional channels.
Her leadership has contributed to measurable growth, including a rise in originations from $35 billion in 2023 to $41 billion in 2024 and a notable increase in both market share and platform engagement. Goyal’s focus on community connection has also empowered home lending advisors to become localized advocates through social media, strengthening grassroots engagement. High-profile partnerships have further elevated Chase’s brand presence and relevance in the marketplace.
Within the organization, Goyal is known for her collaborative approach, often rallying cross-functional teams under her “OneTeam, OneDream” philosophy. She invests in talent development, mentoring team members and encouraging a culture of shared success. Her initiatives, including support for mortgage lock tools and homeownership grants, reflect a deep understanding of customer needs in a shifting market. Through thoughtful strategy and a commitment to service, Goyal continues to advance Chase’s role as a trusted partner in helping customers achieve homeownership.
Name:
Richa Goyal
Title:
Chief Marketing Officer and Managing Director
Company Name:
Chase
