Rachel Keohan has played a pivotal role in shaping Hometap’s approach to homeowner education and marketing since joining as one of its earliest employees. She helped build the company’s marketing infrastructure from the ground up, embedding a strong educational focus that guides homeowners through the complexities of home equity investments. Her efforts have resulted in the creation of engaging content across various platforms, strategic partnerships and user-friendly tools such as an interactive pricing calculator and the Home Equity Dashboard, which aids homeowners in visualizing different financial scenarios.
This approach has contributed significantly to Hometap’s growth and reputation, helping more than 18,000 homeowners access flexible financial solutions and earning thousands of positive reviews. Keohan’s work has been central to positioning the company as a trusted resource in a relatively new financial sector, emphasizing transparency and homeowner empowerment in all communications.
Under her guidance, the marketing team has challenged outdated financial narratives by presenting home equity investment as a valuable and accessible option for many homeowners. Keohan maintains a clear focus on aligning marketing initiatives with Hometap’s mission to reduce stress and increase accessibility in homeownership. Her strategic vision and commitment to clarity have supported the company’s milestones, including deploying over $1 billion in investments, illustrating the tangible impact of her leadership on both brand trust and business outcomes.
Name:
Rachel Keohan
Title:
Chief Marketing Officer
Company Name:
Hometap
