Olivia DeLancey has played a pivotal role in preserving and elevating Optimal Blue’s Market Advantage brand during a period of significant transition and opportunity. Following the company’s separation from Black Knight/ICE in September 2023, she took the initiative to ensure the continued publication of the Market Advantage report, manually overseeing its production to maintain uninterrupted access for more than 1,600 industry leaders and media members. By safeguarding this critical resource, she upheld Optimal Blue’s reputation as the housing industry’s most accurate and timely source of early-stage mortgage origination data.
Beyond maintaining the report, DeLancey has expanded Market Advantage’s reach and relevance. She helped launch and co-host the Market Advantage podcast, which debuted in October 2024, pairing Optimal Blue’s proprietary mortgage lock data with expert commentary from respected voices across the housing sector. Through this platform, she has broadened the audience for Optimal Blue’s insights, fostering stronger engagement with lenders, analysts and media outlets alike.
Her efforts have led to measurable outcomes. Optimal Blue’s media presence has grown steadily, with Market Advantage contributing to hundreds of unpaid media mentions each quarter and increasing the company’s Share of Voice across industry publications. DeLancey’s leadership has not only bolstered brand recognition but also solidified Optimal Blue’s standing as a go-to source for real-time, actionable market intelligence. By combining thoughtful strategy with hands-on execution, she continues to deliver value to both her organization and the broader housing finance ecosystem.
Name:
Olivia DeLancey
Title:
Director of Communications and Public Relations
Company Name:
Optimal Blue
