Melinda Maloney brings a strategic and collaborative approach to marketing, and is known for her ability to simplify complex processes into clear, consistent messaging that resonates across an organization. At ServiceLink, she oversees product marketing and leads the business line and field marketing teams, managing a wide range of responsibilities including technology marketing, social selling, trade media planning, digital campaigns and sales enablement. Her work has played a key role in advancing ServiceLink’s lead management and business development efforts, helping the company optimize performance and improve investment efficiency.
Since joining ServiceLink six years ago, Maloney has steadily grown her scope of responsibility, evolving from a product marketing specialist to assistant vice president. She emphasizes alignment between marketing and sales, working closely with creative teams to develop messaging that supports client engagement and brand consistency. Under her leadership, the production of enterprise-level marketing materials increased substantially, alongside notable gains in lead quality and revenue linked to marketing programs.
Maloney’s team has also developed tools like a social selling playbook and digital campaigns tailored to specific business lines, collaborating across departments to better understand customer journeys and refine outreach efforts. She maintains strong partnerships with external marketing collaborators and ensures messaging aligns with broader strategic goals.
Beyond her professional role, Maloney is active in community service, serving on nonprofit boards and participating in local leadership groups. Her leadership style focuses on empowering team members, fostering autonomy and connecting individual efforts to the company’s larger mission, earning respect throughout the organization.
Name:
Melinda Maloney
Title:
Assistant Vice President, Business Line and Field Marketing
Company Name:
ServiceLink
