Mariana Quintanilha is an accomplished marketing executive with over two decades of experience spanning global corporations and high-growth startups. At RentSpree, she has played a pivotal role in elevating the company’s marketing function into a core driver of business growth. Since joining as vice president of Marketing, Quintanilha has introduced a bold, data-informed approach that redefined brand positioning, improved user experience and strengthened cross-functional alignment across product, design and customer success teams.
In 2024, Quintanilha led several high-impact initiatives, including a full redesign of the company’s pre-login homepage — an effort that boosted overall sign-ups by 50%. Her leadership also ushered in a new era of product marketing, embedding the discipline earlier in the product lifecycle and creating scalable frameworks that enabled six successful launches within a single year. Each was supported by tailored messaging and campaigns that significantly outperformed industry benchmarks in engagement and conversion.
Without the support of a PR agency, Quintanilha implemented a strategic, in-house media approach that more than doubled RentSpree’s ad value equivalency and expanded its share of voice to 46%. She also introduced the company’s first Client Appreciation event and enhanced its executive engagement series, deepening industry relationships.
Known for her collaborative leadership style, Quintanilha empowers her team to make informed, independent decisions while fostering a culture of trust, initiative and continuous improvement. Her work has not only driven measurable business results but has also helped position RentSpree as a standout presence in the industry.
Name:
Mariana Quintanilha
Title:
Vice President, Marketing
Company Name:
RentSpree
