Leah Wright, director of Brand Marketing for Better Homes and Gardens Real Estate (BHGRE) and ERA Real Estate, plays a pivotal role in shaping the voice and vision of two global residential real estate brands. A distinguished storyteller, Wright has led transformative brand refreshes that have significantly elevated the market presence of both companies. Her innovative approach to media campaigns and brand storytelling has positioned BHGRE and ERA as industry leaders, with her efforts driving measurable growth in consumer awareness and engagement.
Over the past year, Wright has spearheaded a 200% increase in brand awareness for BHGRE through the development and execution of strategic initiatives, including the launch of the “We Know” social campaign and the “Craft of Real Estate” video series. She introduced the new brand platform “Nobody Knows Homes Better,” aligning BHGRE’s identity with a fresh, consumer-centric message. Wright also launched the Trendmakers Designation Course, an exclusive accreditation program exploring the trends that influence consumer decisions, and curated the BHGRE Social Makers influencer group to amplify brand reach.
For ERA Real Estate, she led the development of the “Move Up” brand campaign and the accompanying “It’s Time to Move Up” video series. She introduced the “99.2” brand ad, which spotlighted ERA’s high client satisfaction rate. Under her leadership, ERA launched its first national media campaign with MLB TV and other baseball activations, significantly increasing visibility and engagement.
Wright’s leadership and strategic execution have made a lasting impact on both brands, redefining what success looks like in housing marketing.
Name:
Leah Wright
Title:
Director of Brand Marketing
Company Name:
Better Homes and Gardens Real Estate and ERA
