Lauren Henss serves as vice president of Marketing and Strategic Initiatives at FirstTeam Real Estate, where she brings over 20 years of experience in brand strategy, marketing and corporate transformation. Her background spans both business-to-consumer (B2C) and business-to-business (B2B) environments, including senior marketing roles at Fortune 500 companies. Since joining FirstTeam in May 2024, Henss has led the development of a robust in-house agency model and overseen all marketing efforts for the company and its agents. Her collaborative work with sales and recruitment has played a pivotal role in driving agent retention, recruitment quality and overall revenue growth.
Under Henss’ leadership, FirstTeam has not only reclaimed its position as market share leader by units in Orange County, CA, but has also surpassed $1 billion in recruited volume within a year. She is a key member of the company’s all-female senior leadership team, a notable achievement in an industry where women are underrepresented in executive roles. Henss also helped launch the “Powerful Women: Redefining Real Estate” campaign, which offers mentorship, leadership training and resources for women aspiring to leadership positions.
Henss’ contributions have strengthened FirstTeam’s “Behind the Agent” philosophy, resulting in a 200% increase in website traffic and an agent Net Promoter Score of 86%. Her work has been recognized through her participation in advisory boards and speaking engagements, including with the American Advertising Federation and California State University, Fullerton. Through her strategic leadership, FirstTeam continues to scale with purpose and innovation.
Name:
Lauren Henss
Title:
Vice President of Marketing and Strategic Initiatives
Company Name:
FirstTeam Real Estate
