Kim Prior is a marketing executive whose work has played a central role in FBS’ evolution from a boutique software provider to a nationally respected MLS technology partner. Over more than a decade with the company, she has led brand, communications and go-to-market strategy, helping nearly double the Flexmls subscriber base while sustaining a 99% retention rate. Her impact reflects not only a strong grasp of marketing fundamentals, but also a deep understanding of the MLS ecosystem and the people it serves.
In the past year, Prior launched MÁS (Marketing Add-On Services), offering MLS access to expert marketing strategy from a team immersed in their specific needs. She also expanded in-product education for Flexmls users and played a key role in integrating vendor learning into the company’s annual Summit. Her influence reaches beyond FBS, with mentorship roles in the NAR REACH program and Moderne Ventures network, and her involvement in CREATE — a tech education and mentorship program for at-risk youth — underscores her broader commitment to community and industry advancement.
At FBS, Prior established the marketing function from the ground up, fostering a team culture rooted in collaboration and execution. She created platforms like the Flexmls Advisory Network and the CEO Brunch to support peer learning and innovation across the MLS space. Known for a results-driven, value-first philosophy, she blends strategic clarity with creative discipline. Her work consistently advances not only business goals but also the shared purpose of the MLS community, reflecting a leadership style that is both practical and principled.
Name:
Kim Prior
Title:
Executive Vice President
Company Name:
FBS, Inc.
