Kasia Stephenson is a marketing force who has reimagined Sierra Pacific Mortgage’s (SPM) brand through a blend of innovation, strategic thinking and purpose-driven execution. In 2024, her contributions were formally recognized with her promotion to chief marketing officer, a role that underscores her impact as the central architect behind SPM’s marketing strategy and growth. With over 15 years of experience in the mortgage industry, Stephenson brings deep expertise, sharp attention to detail and a results-oriented mindset to every campaign and initiative she leads. Her leadership is not only measured in performance metrics but also in the empowered culture she has cultivated within her team.
Over the past year, Stephenson has driven a significant transformation in SPM’s marketing presence, boosting brand awareness, digital engagement and internal collaboration. Her initiatives have included the launch of Social Media University, an educational series that equips mortgage professionals with tools to succeed in the digital space, featuring insights from top industry voices. She also developed the Brand Ambassador Program, which activates internal team members to create engaging content that elevates the SPM brand across platforms. These programs have deepened the company’s market presence and strengthened its internal community.
Stephenson continues to lead with a spirit of excellence that extends beyond traditional marketing. She plays a key role in cross-functional initiatives, including recruitment, compliance, events and vendor partnerships. Under her leadership, SPM achieved record-breaking social media reach and a 20% increase in followers. Stephenson’s vision is redefining what successful marketing leadership looks like in housing today.
Name:
Kasia Stephenson
Title:
Chief Marketing Officer
Company Name:
Sierra Pacific Mortgage
