Jessica Manna is a seasoned marketing executive whose work at Better Mortgage has notably advanced the company’s approach to growth and innovation. As vice president of Growth, she has played a pivotal role in integrating AI-driven solutions that have significantly enhanced marketing efficiency and customer acquisition efforts. Over the past year, her leadership in developing AI-assisted workflows has helped cut development and quality assurance time by half, while also expanding campaign reach and brand awareness. This blend of technology and strategic thinking has allowed her team to streamline processes and deliver measurable results in a competitive mortgage market.
Manna’s focus on innovation is balanced by a practical understanding of the industry’s challenges, particularly in adapting to shifting interest rate environments. She has spearheaded initiatives that accelerate speed-to-market and improve campaign responsiveness, helping Better Mortgage maintain a competitive edge. Her teams have also built specialized AI tools for compliance, PR, content and quality assurance, replacing slower manual processes with real-time insights that benefit both performance and decision making.
Beyond internal achievements, Manna actively engages with the broader financial services and marketing communities, sharing insights at industry events and contributing to discussions on the future of marketing technology. Her ability to align her team’s capabilities with organizational goals reflects a leadership style grounded in collaboration and continuous improvement, which has been central to Better Mortgage’s evolving marketing success.
Name:
Jessica Manna
Title:
Vice President, Growth
Company Name:
Better
