Jennie Craig serves as vice president of Marketing at Solidifi, the largest appraisal management company in the U.S. and the fifth-largest independent title company nationwide. In this role, she leads the company’s marketing strategy, brand development and client engagement efforts across North America. With a focus on creating extraordinary experiences in homeownership, Craig drives initiatives that amplify customer voices, elevate industry standards and support the company’s mission to deliver value for clients that include the nation’s top 100 mortgage lenders.
At the heart of her work is a commitment to listening to the consumer. Craig leads Solidifi’s Voice of the Customer program and annual consumer research efforts, including the 2024 Consumer Mortgage Experience Survey and the Future Plans of Homeowners Survey. These insights guide product innovation and enhance service delivery at key points in the mortgage journey, particularly the appraisal and closing processes.
Craig also champions Solidifi’s Extraordinary Network Program, which honors top-performing appraisers and notaries for excellence in service and professionalism. Her leadership ensures these independent field professionals are recognized and celebrated for their contributions to the client and homeowner experience.
As a member of the Solidifi Leadership Team, Craig is an advocate for collaboration, mentorship and the advancement of future industry leaders. She is actively involved in key industry organizations and is committed to giving back through volunteerism, including over 16 years with the Houston Livestock Show & Rodeo. Outside of work, Craig balances her professional impact with her most important role — being a proud mother of four.
Name:
Jennie Craig
Title:
Vice President, Marketing
Company Name:
Solidifi
