Heather Zeller, a powerhouse in housing industry marketing, brings over 25 years of experience and a track record of driving innovation, strategic growth and cultural transformation. As vice president of Marketing for Veros Real Estate Solutions and Valligent, Zeller has a data-informed mindset and a relentless commitment to excellence. Her leadership has not only elevated brand presence and engagement across both companies but also delivered measurable results that have reinforced their positions as industry front-runners.
In the past year, Zeller led initiatives that generated a 499% year-over-year increase in prospects and a 455% rise in paid and organic leads. Her improvements to customer relationship management (CRM) systems and marketing workflows directly impacted email deliverability, which soared from an average of 11% to over 95%. Her strategic oversight also drove a 328% increase in returning users to the Veros website and a 592% surge in Valligent’s organic traffic. Under her guidance, the companies successfully launched products like Virtual 1004D, iVALUATION, ValuSTREAM and on-demand inspections, with iVALUATION alone seeing a 200% increase in usage and becoming the go-to solution for all VA ROVs.
Zeller’s leadership helped Valligent secure more new customers than in any year over the past decade. She played a vital role in producing thought leadership content, refining performance reporting and enabling cross-functional collaboration. Her strategic contributions were instrumental in Veros and Valligent being recognized with HousingWire Tech100 and MortgagePoint Tech Excellence Awards in 2025.
Zeller’s empathetic, people-first leadership continues to set the tone for excellence and innovation across the housing ecosystem.
Name:
Heather Zeller
Title:
Vice President of Marketing
Company Name:
Veros Real Estate Solutions
