Dee Khullar has been a key figure in shaping Blue Sage’s marketing direction since joining the company in late 2023. With over 20 years of experience in fintech and mortgage technology, she has brought a clear and consistent voice to the company’s messaging, effectively translating complex technology into stories that connect with the audience. In just over a year, Khullar established Blue Sage’s first dedicated marketing and communications function, transforming it into a dynamic growth driver. Her approach has introduced structure and strategy across multiple channels, including social media, PR, paid advertising, blogs, webinars and email campaigns, all designed to increase the company’s visibility and strengthen its market position.
Khullar’s efforts have helped attract new clients and deepen existing partnerships while aligning marketing activities closely with business goals. She has led initiatives that highlight Blue Sage’s expertise in areas like AI, compliance and borrower experience, and played an important role in the launch of the company’s Digital Servicing Platform. Her work often centers on clear, accessible communication of industry challenges such as GSE reform, helping Blue Sage stand out in a competitive market.
Known for a leadership style that blends strategic thinking with empathy, Khullar fosters collaboration within her team and across departments. She encourages creativity and growth, prioritizing long-term impact and alignment with the company’s values. Her contributions continue to help Blue Sage evolve as a modern player in the mortgage technology landscape.
Name:
Dee Khullar
Title:
Head of Marketing
Company Name:
Blue Sage Solutions
