David Marine brings over two decades of experience in real estate marketing, where he has played a key role in advancing Anywhere Franchise Brands and their well-known subsidiaries such as Better Homes and Gardens® Real Estate, CENTURY 21, Coldwell Banker® and Sotheby’s International Realty®. His approach centers on strategic digital marketing and innovative storytelling that fosters trust and connection among homebuyers, sellers and real estate professionals. Since stepping into the role of chief marketing officer for Anywhere Franchise Brands, Marine has launched several notable campaigns that have enhanced the visibility and distinctiveness of multiple brands under his leadership.
Before his current position, Marine spent five years as chief marketing officer at Coldwell Banker, where he refined his ability to create compelling narratives and integrated marketing efforts that energized the agent and broker networks. His work has included high-profile sports partnerships, such as CENTURY 21’s collaboration with Major League Soccer and ERA Real Estate’s presence at baseball venues, which have helped these brands engage new audiences in fresh and meaningful ways. He has also overseen campaigns featured on major platforms, including Coldwell Banker’s “Move Meter” on Amazon Prime and initiatives linked to Better Homes and Gardens® Magazine, blending traditional and digital media effectively.
Marine emphasizes empowering individual brands within the larger enterprise to craft their own identities while benefiting from shared resources. This balanced strategy has improved operational efficiencies and ensured each brand’s messaging resonates authentically with its audience, reinforcing Anywhere’s commitment to quality and reliability.
Name:
David Marine
Title:
Chief Marketing Officer
Company Name:
Anywhere Franchise Brands
