Courtney Dodd joined Floify in 2023, bringing with her more than a decade of experience in mortgage and fintech marketing. With a strong background in strategic branding and product positioning, she quickly set about reshaping Floify’s marketing approach. Her efforts led to the successful launch of Floify Broker Edition and Floify Lender Edition — two offerings tailored to distinct market segments — and the rollout of Dynamic Apps, a no-code feature designed to help lenders expand into specialized markets such as non-QM and HELOC lending. These initiatives not only helped Floify better serve its customers but also contributed to a 98.2% customer satisfaction score in 2024 and recognition as a HW Tech100 Mortgage award honoree.
Dodd’s ability to identify market opportunities and translate them into effective campaigns has been a driving force behind Floify’s rapid growth. Under her leadership, the company signed more new customers in 2023 than in the previous five years combined. Before joining Floify, she held leadership roles at several notable mortgage tech companies. At SimpleNexus, she led integrated marketing efforts that helped grow the platform’s user base significantly and created a partner program that generated over $1.5 million in revenue. Earlier roles at Ellie Mae, Calyx Software and PrimeLending helped shape her comprehensive understanding of the mortgage landscape.
Outside her professional work, Dodd has been active in the Junior League of Collin County, where she applied her marketing expertise to promote community initiatives. Her career reflects a consistent commitment to innovation, customer-centricity and meaningful growth.
Name:
Courtney Dodd
Title:
Head of Marketing
Company Name:
Floify
