Christina Panos has served as chief marketing officer at Corcoran since 2004, where she has played a key role in shaping the company’s brand and marketing direction. Early in her tenure, she led a comprehensive redesign of Corcoran’s brand identity, resulting in the “Live Who You Are” campaign, which reflects the company’s focus on authentic, human-centered real estate experiences. This campaign laid the foundation for Corcoran’s growth beyond its original New York City base, helping the brand expand across the United States and internationally.
Under Panos’ guidance, the marketing team has developed innovative strategies that connect local markets to a global network of affiliates, reinforcing consistent values and service regardless of location. Notably, her team introduced the “Network” campaign, which visually links different markets to emphasize Corcoran’s unified presence worldwide. Panos has also refreshed long-standing campaigns like “Be Home,” bringing fresh and relatable seasonal themes that resonate with a broad audience.
Her leadership extends to digital marketing, where she has embraced emerging platforms such as TikTok, substantially increasing Corcoran’s online following and engagement. Panos also prioritizes agent education by overseeing mentoring programs and the company’s annual Digital Summit, which equips agents with the latest tools and insights to grow their businesses.
Known for fostering a culture of authenticity and community, Panos’ approach aligns closely with Corcoran’s commitment to building trust and meaningful relationships in real estate. Her strategic vision and dedication continue to support the company’s ongoing success and global expansion.
Name:
Christina Panos
Title:
Chief Marketing Officer
Company Name:
The Corcoran Group
