Brooke Waupsh, chief marketing officer at Calque, is known for reviving established brands and propelling startups into the spotlight. With nearly two decades of experience leading strategy for companies like Coors, Charles Schwab and Clorox, Waupsh brings a rare combination of strategic clarity, creative thinking and executional precision to the housing industry. Since joining Calque, she has redefined the company’s marketing function, aligning it tightly with sales and business development to drive meaningful growth.
In her first year at Calque, Waupsh led a transformative overhaul of the company’s marketing strategy. Her approach began with a rigorous analysis of market conditions, customer segments and messaging performance. From there, she built hyper-targeted campaigns around ideal client profiles, streamlining efforts while maximizing impact. This data-driven focus allowed her to reduce Calque’s marketing budget by 30% in the first quarter while simultaneously increasing new applications by 49%, proving that smarter targeting delivers stronger results. Waupsh’s leadership extends beyond marketing: she helped launch Calque Academy, an education platform that accelerates lender enablement and drives adoption of the company’s innovative solutions.
Outside of her work at Calque, Waupsh is deeply committed to community impact. In 2024, she was named a Visionary of the Year by The Leukemia & Lymphoma Society after helping raise over $650,000 through team-based fundraising. She also lends her expertise to nonprofits through Swoovy, a company she founded to support employee engagement through volunteerism. Through it all, Waupsh continues to demonstrate how creative leadership and sharp strategy can move industries — and communities — forward.
Name:
Brooke Waupsh
Title:
Chief Marketing Officer
Company Name:
Calque
