Brandon Newman serves as vice president of Marketing at Coldwell Banker Real Estate, where he leads strategic marketing initiatives designed to elevate the brand’s presence and support its extensive network of affiliated agents. With over 15 years of experience working with luxury brands, Newman applies a thoughtful and data-driven approach to building the company’s long-term marketing strategy. His work focuses on strengthening brand positioning, expanding market influence and enhancing the tools available to real estate professionals across the country.
Under his guidance, Coldwell Banker’s marketing efforts have consistently delivered measurable results, including surpassing media performance benchmarks and maintaining the brand’s recognition as a top advertiser in the real estate sector. Newman played a central role in the 2024 “Dream” ad campaign, which reached more than 140 million viewers during Thursday Night Football streaming and introduced the Move Meter — a tool praised for its usefulness in helping consumers compare key factors across cities. This campaign notably increased engagement with the brand’s resources and demonstrated a keen understanding of audience needs.
Beyond national advertising, Newman has championed localized marketing solutions, producing a wide range of customizable materials that empower agents to connect with their communities while leveraging Coldwell Banker’s global strength. Additionally, he has contributed to the revitalization of the Gen Blue Experience, an annual event aimed at education and networking for real estate professionals, signaling a renewed commitment to fostering industry relationships and professional growth.
Name:
Brandon Newman
Title:
Vice President, Marketing
Company Name:
Coldwell Banker Real Estate
