Andrew Strickman is a transformational leader whose strategic vision has reshaped the role of marketing at New American Funding (NAF). He led the department through a comprehensive reorganization that redefined its structure, strategy and overall impact on the business. Under his leadership, marketing evolved from a support function into a core driver of business value. With a sharpened focus on loan officer recruitment, the revitalization of the NAF brand and the successful relaunch of NAF.com, Strickman has positioned the team as a vital force in advancing company growth and market presence.
Over the past year, Strickman was instrumental in unifying the marketing team around a refreshed operational model and a clear strategic vision. His leadership elevated the voice of marketing across the organization and helped reintroduce NAF to the market in a way that resonates with both customers and loan officers. This renewed brand clarity and market positioning reflect his deep understanding of audience engagement and stakeholder value.
Strickman exemplifies leadership excellence through his commitment to integrity, collaboration and innovation. He fosters a culture of transparency and ethical marketing practices, reinforcing the company’s reputation and nurturing accountability within his team. He champions cross-functional collaboration through initiatives like the marketing ambassador program, creating alignment across departments and strengthening the company’s marketing strategy.
Through his forward-thinking mindset, Strickman embraces new technologies and bold creative approaches that keep NAF at the forefront of the industry. His people-first leadership style and focus on execution have built a high-performing team driven by shared purpose and NAF’s core values.
Name:
Andrew Strickman
Title:
Chief Marketing Officer
Company Name:
New American Funding
