Adam Solarz serves as vice president of Content and Brand at Cotality, where he has played a central role in the company’s evolution from CoreLogic to its new identity. Over the past year, Solarz has led a collaborative, thoughtful effort to develop a brand that reflects the company’s expanding role in the global property ecosystem. Drawing on nearly two decades of experience in marketing and communications, including work at NIQ during its transformation from NielsenIQ, Solarz brings a steady hand and a deep understanding of brand strategy.
At the start of Cotality’s rebranding, Solarz rebuilt and revitalized the brand and creative team, blending new talent with seasoned professionals and fostering an environment of trust and transparency. Guided by research and close collaboration with agency partners, he helped shape a brand grounded in connection, comprehensive solutions and human-focused innovation. This vision came to life in a new visual identity, brand voice and the company’s tagline: Intelligence beyond bounds — a phrase that reflects Cotality’s forward-looking approach to property data and analytics.
Throughout the process, Solarz remained focused on elevating both his team and the client experience. He encourages those around him to bring bold ideas to the table, creating space for creativity and purpose. His leadership has infused the brand with clarity and energy, aligning it with Cotality’s mission to serve property professionals with smarter, more dynamic solutions. As the company moves forward, he continues to guide his team with humility and vision, helping shape Cotality’s impact in the years ahead.
Name:
Adam Solarz
Title:
Vice President, Content and Brand Marketing
Company Name:
Cotality
