As head of Partnerships and Social Media at The Real Brokerage, Jenn Van Burkleo has quickly become a strategic force behind the brand’s rising visibility and agent-first identity. Since joining Real in late 2023, Van Burkleo has built and scaled Real’s social media presence from the ground up, generating nearly 10.5 million impressions and driving a 67% increase in audience growth. Her data-driven, storytelling-first approach has elevated not only Real’s brand but also the voices of agents nationwide.
Van Burkleo’s contributions span far beyond content. She launched the Real Partners Program — connecting agents to a curated network of service providers and generating more than $1 million in value within six months. She also debuted The Real Podcast: Perspectives Unlocked, a growing platform for authentic agent stories, with themed series like Women of Real and Real Military advancing diversity, equity and inclusion (DEI) engagement across the company.
In a remote-first environment, Van Burkleo serves as a cultural connector. She brings departments together around shared goals, champions AI-powered content strategies that improve recognition and reach and fosters a brand experience rooted in inclusion and impact. Whether supporting internal morale or amplifying the agent experience externally, she consistently delivers with clarity, purpose and creativity.
Van Burkleo’s work may not always be front-facing, but its effects are undeniable. From podcast episodes to partnerships to Instagram reels, she’s helping Real tell its story — and shaping how the brand shows up in the market, agent by agent, voice by voice.
Name:
Jenn Van Burkleo
Title:
Head of Partnerships and Social Media
Company Name:
The Real Brokerage
