2024 Woman of Influence: Shawna Hernandez

Shawna Hernandez

Shawna Hernandez is a visionary, people-focused leader who is committed to using her 25 -years of settlement experience to create efficiencies and bring certainty to what has historically been one of the most stressful parts of the real estate transaction. She is the driving force behind Endpoint’s “Automate the Task; Amplify the Human” operating philosophy, which has not only led to the creation of a proprietary operating platform that is customizable and scalable to meet each client’s needs but also frees up closing officers to do what they do best — ensure an on-time, stress-free closing.

Oftentimes, leaders seek to use technology to replace people. For Hernandez, it’s about leveraging technology to creatively solve real business problems so that humans can be more human. Her north star is to marry people and technology to make what has historically been a very paper-intensive and often unpredictable and stressful process seamless for everyone involved — closing specialists, buyers and sellers, SFR investors, real estate agents and brokers and the multiple vendors associated with every transaction. 

Hernandez has overseen the development of Endpoint’s title and settlement operations platform that leverages the company’s proprietary technology to automate many of the redundant tasks associated with the closing process at scale. It’s this centralized operating model that allows Endpoint to serve the needs of proptech and SFR investors that are often buying and selling large amounts of homes across different geographies at one time. Since being named chief operating officer in 2023, she’s worked hand-in-hand with the product, design and engineering teams to take the platform to the next level. The result is a dynamic, intelligent workflow platform that creates more opportunities to provide clients with higher-touch services. By leveraging AI and other cutting-edge technologies, the platform is highly customizable to adjust to a customer’s specific product and geographic needs without compromising on standardization.


Shawna Hernandez


Chief Operating Officer

Company Name:


3d rendering of a row of luxury townhouses along a street

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