2024 Woman of Influence: Merced Cohen

Merced Cohen

Merced Cohen is executive vice president of operations at CV3 Financial, where she masterfully helped to build the company from scratch in 2023, a time of great turbulence in the mortgage industry. A dynamic leader with over 30-years of mortgage experience, she has effortlessly integrated the disciplines of conventional lending into the private lending space in a way that has not only redefined private lending standards but has also fostered a culture of excellence, transparency, inclusion, and teamwork. Cohen’s ability to educate, inspire, and elevate her team exemplifies her role in the mortgage industry, making her an invaluable leader and an innovator in transforming the future of private lending.

With a career spanning over three decades in the mortgage industry, Cohen possesses a blend of sharp wit, quick laughter, and unrivaled attention to detail. Currently serving as the Executive Vice President of Operations at CV3 Financial Services, Cohen’s visionary leadership and operational expertise have been pivotal to the company’s rapid ascent. As a founding member of CV3’s leadership team, Cohen orchestrated the complex and high-stakes feat of building the robust mortgage operations infrastructure from the ground up culminating with the company launch on August 31, 2023, with 154 employees on day one. This monumental task in and of itself speaks volumes about her capabilities and dedication. Her strategic foresight and meticulous planning enabled her to assemble a top-tier team, handpicking each leader who loyally followed her from previous roles, drawn by her passion, skill and clear vision.


Merced Cohen


Executive Vice President of Operations

Company Name:

CV3 Financial Services

3d rendering of a row of luxury townhouses along a street

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