2024 Woman of Influence: Ali Haralson

Ali Haralson

Ali Haralson, president of Auction.com, is an influential leader and transformative force in the distressed real estate industry. Her blend of relentless drive for excellence and innovative strategies has propelled Auction.com to new heights and has helped move the industry toward focusing on community development and neighborhood stabilization.

Haralson exemplifies professional excellence and outstanding leadership at Auction.com. In the past year, she has successfully steered the company to achieve the highest Bitsight Public Security Rating within its peer group — underscoring her commitment to top-tier security standards and operational excellence. Her leadership in developing Attorney Interact, a secure communication platform, addresses critical industry needs for data protection and efficient foreclosure processes, providing a safe, encrypted system for managing sensitive information.

Haralson’s contributions to Auction.com over the past year have been monumental. Under her leadership, Auction.com surpassed 510,000 homes sold, with over $62 billion in total sales and 24 million annual website users. She has championed industry-leading products like Remote Bid. Over the last year, the total dollar amount of winning remote bids has grown 101%, properties with remote bids placed rose 82% and the amount funded into bidder accounts grew 40%. Innovations such as this have helped revolutionize the auction process, expand the buyer base and ensure greater accessibility and transparency to pursue Auction.com’s mission of expanding homeownership.


Ali Haralson



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3d rendering of a row of luxury townhouses along a street

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