2024 Vanguard: Brian Holland

Brian Holland

In just the last year, Brian Holland’s unwavering commitment as CEO has not only steered Atlantic Bay Mortgage Group through turbulent times but has also set new standards for excellence and innovation in the industry. His profound impact on the lives of his team, his dedication to community causes, and his relentless drive to uplift and inspire make him a true transformative leader.

Holland, the soul of Atlantic Bay Mortgage Group as its founder and CEO, epitomizes the organization’s mission and values. Over the past year, his unwavering dedication has been inspirational, guiding Atlantic Bay through unprecedented industry challenges and leading it to achieve remarkable milestones. Under Holland’s leadership, Atlantic Bay has not only thrived but grown stronger, continuing to make a profound impact in the lives of over 179,660 families who have achieved their homeownership dreams.

Beyond mere numbers, Holland’s influence reverberates deeply within the company’s culture. As the driving force behind Atlantic Bay’s recognition as a #1 Large Company to Work For in the past two years, Holland has created a workplace where dedication, passion and camaraderie flourish. His commitment to excellence and compassionate service is evident in every interaction, reflected in the exceptional customer satisfaction score of 97.05 as of March 2024. His leadership isn’t just about business success — it’s about nurturing a community where individuals and families thrive.

Holland continues to inspire with his unwavering pursuit of excellence and genuine care for each employee and every customer it serves. As Atlantic Bay Mortgage Group’s founder, his leadership is a cornerstone of its success and a testament to integrity, compassion and enduring commitment in the mortgage industry.

What’s the best piece of advice you’ve ever received?

I was once told that volume is vanity, profit is sanity, and cash is king. In other words, it’s easy to get caught up in the excitement of the number of sales, but those metrics don’t necessarily reflect a thriving business. Once I gained that perspective, I understood the authentic values I wanted to instill in our business.

Name:

Brian Holland

Title:

Founder and CEO

Company Name:

Atlantic Bay Mortgage Group

3d rendering of a row of luxury townhouses along a street

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