2024 Marketing Leaders: Jennie Craig

Jennie Craig

As Vice President of Marketing for Solidifi, the largest AMC in the nation and 5th largest independent title company in the U.S., Jennie Craig leads and amplifies the company’s brand and leverages the marketing-led voice of the customer and industry advocacy initiatives to fuel the company’s content strategy to drive customer affinity and sales growth for North America. With clients including the top 100 mortgage lenders in the U.S. and some of the largest banks and insurance companies in North America, Solidifi’s proprietary market intel and consumer research help the company to deliver an extraordinary homeownership experience, every time, and reveal insights that continue to drive market leadership and value add for Solidifi’ s clients.

Craig is a marketing powerhouse and serves on Solidifi’s leadership team. She leads the organization’s brand and growth strategy both internally and externally. Her recent accomplishments include launching the refined brand for the North American family of companies. The branding initiative created a unified mission, vision, values and modernized, approachable look and feel that ties together the North American brands to support future growth as a technology company, serves as a foundation for the company’s culture and acts as a catalyst for client adoption and market share growth. Craig is integral in defining the Solidifi brand experience and ensuring that the experience is extraordinary for the Solidifi team, Solidifi’s network of field professionals, clients and partners alike.

Under Craig’s direction and in true alignment with the company’s mission to make the homeownership experience extraordinary, her team created and expanded their Voice of the Customer initiative. The Voice initiative includes an expansive consumer research program including the Solidifi 2023 Consumer Mortgage Experience Survey which takes a comprehensive look at the borrower’s experience from what drives their decision-making to how their satisfaction results in future business for lenders.

Name:

Jennie Craig

Title:

Vice President, Marketing

Company Name:

Solidifi

3d rendering of a row of luxury townhouses along a street

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