2024 Marketing Leader: Samantha MacKendrick

Samantha MacKendrick

Samantha MacKendrick is not only artful in her approach to deploying traditional marketing strategies and tactics, but she thinks well outside the box and engages in new and innovative ways both to increase Polly’s brand and to drive lead generation. Some marketing leaders deploy their marketing campaigns as point or independent campaigns. However, the good ones think about how to interweave strategies, messaging and campaigns together to get the most out of the time and money spent on those initiatives. MacKendrick has developed this craft and not only is Polly benefiting from her approach, but the entire industry is benefiting from her ability to help the industry realize Polly’s value as a result.

MacKendrick has positioned Polly’s brand as a thought and innovation leader helping the mortgage industry solve real-world problems. MacKendrick has identified our key constituents with capital markets, loan officers and operations teams and ensured they are made aware of the value Polly brings to their team. Without MacKendrick’s contributions, Polly would not be where it is today, nor be on the same trajectory of being known as Revolutionizing Mortgage Capital Markets. 

MacKendrick is the quintessential “lead-by-example” leader. Not only does MacKendrick develop marketing strategies to rollout to market, but she deploys those tactics real-time — enlisting the rest of the organization to support the initiative behind her. MacKendrick is well respected inside Polly and across the industry, which is a testament to her leadership.

Name:

Samantha MacKendrick

Title:

Head of Marketing

Company Name:

Polly

3d rendering of a row of luxury townhouses along a street

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