2024 Marketing Leader: Rachel Keohan

Rachel Keohan

Rachel Keohan’s unwavering dedication to Hometap’s mission drives her to constantly innovate Hometap’s marketing strategies, elevating the company’s reputation in the real estate industry. As vice president of marketing, she combines boundless curiosity with strategic acumen, propelling her team to new heights of success while increasing brand awareness with homeowners. Keohan’s relentless pursuit of excellence sets a high standard for real estate marketing, making her an invaluable asset in the pursuit of Hometap’s mission to make homeownership less stressful and more accessible.

Keohan’s journey at Hometap began early on, as she joined the company as one of its first 15 employees. She built the foundation for the company’s entire marketing infrastructure, shaping its upward trajectory from the outset. Keohan’s contributions extend beyond marketing strategy — she serves as executive sponsor of the Financial Literacy Committee, a key pillar of Hometap’s corporate social responsibility program, which she also helped to launch.

Keohan’s strategic vision and leadership have played a pivotal role in shaping the company’s go-to-market strategy, which was central in the company’s recent milestone announcement that it had deployed $1 billion in home equity investments. From building a successful corporate communications program to leading successful product marketing campaigns, her multifaceted contributions underscore her crucial role in driving the company’s growth and mission forward.


Rachel Keohan


Chief Marketing Officer

Company Name:


3d rendering of a row of luxury townhouses along a street

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