2024 Marketing Leader: Haley Parker

Haley Parker

As Chief Brand Officer, Haley Parker inspires collaboration across Fairway Independent Mortgage Corporation and the industry, uniting people with fresh ideas and infectious enthusiasm. Parker’s innovative approach and dedication to the success of real estate agents and other industry partners have made a remarkable impact on Fairway over the past 12 months. Her ability to create engaging and educational events has not only strengthened relationships with originators but has also provided significant value to agent partners. Through monthly virtual classes, media day events and the recently launched Elevate Events, Parker has built a platform for continuous growth and learning. Each event has seen increased participation and enthusiasm, proving that her efforts are resonating within the industry.

In 2023, following her attendance at The Forward Event in Las Vegas, Parker took the initiative to bring a similar event to Fairway. Her vision was to create an experience that combined energy, excitement and relevance to the real estate industry, which was in dire need of a fresh perspective. The result was the Elevate Event, designed for real estate professionals and industry partners, offering insights into cutting-edge strategies for brand building, mindset development and business growth. The event’s success was evident from the first gathering in Scottsdale, Arizona, in October 2023, where over 300 agents attended. The positive feedback from participants affirmed that Haley’s approach was not only effective but also inspiring. Haley’s contributions over the past year have been invaluable, making her a deserving nominee for this award.

Name:

Haley Parker

Title:

Chief Brand Officer

Company Name:

Fairway Independent Mortgage Corporation

3d rendering of a row of luxury townhouses along a street

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